UPDATE: AUDIO ADDED.
Listen to the relevant part of the house ad currently running on CNBC, where they describe Rick Santelli’s “Rebel Yell”:
The business channel is hoping to make the most of Rick Santelli’s famous comments, and is now running ads for CNBC.com on the channel featuring Santelli’s rant, encouraging viewers to go to the site for more and etc.
The big deal, though, is that in the ads they’re calling it “Rick Santelli’s ‘Rebel Yell’” — which isn’t at all the same as the idea of a Santelli “Tea Party.” While it’s certainly questionable to refer to the Obama administration in ways that compare it to the British, at least that upholds an effort — the American Revolution — that presumably all Americans think is valuable. But in using “Rebel Yell,” CNBC is pushing a line that grabs a very different set of values — invoking not just the Confederacy but also the Neo-Confederacy that is very real today and has actually been a significant factor for a number of Republican candidates throughout the South in the past couple decades.
This commercial has been airing roughly every 30 minutes throughout seemingly most of the day.