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  • CNBC’s Neo-Confederate Marketing Push

    by Steven I. Weiss
    Play

    UPDATE: AUDIO ADDED.
    Listen to the relevant part of the house ad currently running on CNBC, where they describe Rick Santelli’s “Rebel Yell”:

    The business channel is hoping to make the most of Rick Santelli’s famous comments, and is now running ads for CNBC.com on the channel featuring Santelli’s rant, encouraging viewers to go to the site for more and etc.

    The big deal, though, is that in the ads they’re calling it “Rick Santelli’s ‘Rebel Yell’” — which isn’t at all the same as the idea of a Santelli “Tea Party.” While it’s certainly questionable to refer to the Obama administration in ways that compare it to the British, at least that upholds an effort — the American Revolution — that presumably all Americans think is valuable. But in using “Rebel Yell,” CNBC is pushing a line that grabs a very different set of values — invoking not just the Confederacy but also the Neo-Confederacy that is very real today and has actually been a significant factor for a number of Republican candidates throughout the South in the past couple decades.

    This commercial has been airing roughly every 30 minutes throughout seemingly most of the day.

    February 23, 2009 | Read more Newsdesk posts. 4 Comments »

    Comments

    4 Comments »

    1. oh come on Steve, you’re really reaching. I have seen a lot of blog and mainstream media abt this – including several YouTubes of the guy on his own channel – and nowhere have I heard “Rebel Yell.”

      So far there have been 4-5 tax protests in different cities (following Obama around), I have seen lots of photos and videos of each, some “Tea Party” references, and nothing which could be construed as “neo-Confederate.” Nothing. It’s about taxes and bailouts.

      So are you Ground Zero for this smear campaign? You can’t discuss this issue on its merits?

      Comment by Yehudit — February 23, 2009 @ 11:11 am

    2. Judith – CNBC is running ads that call it “Rick Santelli’s ‘Rebel Yell,’” and if you watch CNBC for a bit, you’ll likely see the ad, if it hasn’t been pulled.

      Comment by Steven I. Weiss — February 23, 2009 @ 11:14 am

    3. hi steve, nice to hear your voice. keep the pressure on.

      Comment by tzvee — February 23, 2009 @ 4:07 pm

    4. Neo-Confederacy? Pot stirring, ratings boosting, race baiting by CNBC and this writer is more like it. More like articulation of resistance to the media served Kool-Aid on the state of the current economy.

      Comment by Karl — February 23, 2009 @ 4:46 pm

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